Data Enhancement

Data Hygiene – is exactly what it says. We take your “dirty” old list and run it through a verification process that verifies each record as deliverable, or tosses it out if it’s not, or if the record is found on a list of people who have opted out of mailings. And you want to make absolutely sure that you are not calling people who are on the national or any state do-not-call lists. This process also deletes addresses of deceased people. You don’t ever want to send to them! Spelling and other errors are also corrected.

Next time you use your list, you will notice that you saved money and got better response.

Data Appending – is a process that turns your raw mailing or phone list into a list with comprehensive customer information that will allow you to segment your recipient with precision, depending on what your offer is.

No more time and money wasted mailing to and calling people who are not prospects for your latest offer.

We can append any number of elements you desire – from demographics, like gender, age, marital status, children in household and their ages, educational status and estimated household income – to psychographics like lifestyle/products they have purchased before. The possibilities are endless.

For details on how to enhance your prospect lists, call us at 888-456-7155 or email us your questions at sales@innovadiamg.com!