SEM – Search Engine Marketing – can easily be a full-time job. It has to be constantly monitored to get the biggest bang for the buck.
It begins with setting a daily top budget for clicks and choosing certain search phrases. Their price is determined by their popularity. Then there is the creative part: Writing small ads that compel clicks. The most important part is daily analysis of results. After all, clicks don’t matter if they don’t convert to the desired action.
What is your desired action? Get your site visitor to call you, email you, subscribe to a newsletter, order a sample, or purchase a product?
We can make it happen for you and save you loads of time.
Call us at 888-456-7155 or email us your questions at email@example.com!
SEO – Search Engine Optimization – is absolutely essential if you depend on your website for generating leads or sales, rather than just use it as an extension of your business card.
There are site programming aspects to SEO, but the most important aspect of good SEO is site content: The words used in your sales message. The old adage of “a picture is worth a 1,000 words” does NOT apply to site content in terms of getting found. Search engines don’t recognize pictures, but they recognize words and use them to determine a site’s value relative to a search term used by your best prospects.
What complicates SEO is the fact that search engines constantly change their 200+ rules of how they rank sites. Our SEO experts keep up with those rules and stay one step ahead.
If you don’t come up at least on page 2 of Google search results for your local trading area, you might as well not have a website.
For details on how to improve traffic to your site, call us at 888-456-7155 or email us your questions at firstname.lastname@example.org!